Digital Marketing Basics:Grow Your Business Online
Learn how to reach more customers and grow your business using digital marketing strategies tailored for the Bahamas market.
4
Weeks
18
Lessons
4.9
Rating
980
Students
Practical & Results-Driven
Learn by doing real campaigns for Bahamas businesses. See immediate results from day one.
Course Curriculum
4 weeks of hands-on digital marketing with real Bahamas projects
What is digital marketing and why it matters
Digital marketing vs traditional marketing
Understanding your target audience
Digital marketing channels overview
Project: Create your first customer persona
Facebook, Instagram, and TikTok marketing
Creating engaging content
Understanding social media algorithms
Building a social media calendar
Project: Design a Bahamas tourism social campaign
Writing compelling copy
Visual content creation basics
Video marketing fundamentals
Storytelling for brands
Project: Create content for a local Bahamas business
Building email lists
Creating effective email campaigns
Automation and follow-up sequences
Measuring email performance
Project: Launch an email campaign for a resort
How You'll Use Digital Marketing in the Bahamas
🏨
Tourism & Hospitality
Promote resorts, restaurants, and attractions to visitors
🛍️
Local Businesses
Help small businesses reach more customers online
🎣
Fishing & Marine
Market fishing charters, boat tours, and marine services
🏛️
Government & NGOs
Promote community initiatives and public services
🎓
Education
Market schools, courses, and educational programs
💼
Professional Services
Grow legal, financial, and consulting practices
Real Projects You'll Build
🏖️ Tourism Campaign - Create a digital campaign for a Bahamas resort
🐠 Fishing Charter Marketing - Promote deep-sea fishing experiences
🍽️ Restaurant Social Media - Build online presence for local restaurants
🏪 Small Business Strategy - Help local shops reach more customers
🌊 Marine Conservation - Raise awareness for ocean protection
🎪 Event Promotion - Market festivals and cultural events
🏡 Real Estate Marketing - Promote properties to international buyers
📱 App Marketing - Launch campaigns for Bahamas-focused mobile apps