Digital Marketing Mastery: From Mindset to Execution
A comprehensive 12-week course covering entrepreneurial mindset, idea validation, and practical digital marketing skills tailored for Bahamas businesses.
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Introduction to Entrepreneurial Mindset
Learn how entrepreneurs think, act on ideas, and test business concepts quickly with low risk.
1.Why Mindset Matters
2.The Entrepreneurial Mindset
3.What Makes a Successful Entrepreneur
4.Copy What Works First
5.Validation is the Core Skill
Lean Testing & Idea Validation
Master the art of testing business ideas quickly with minimal investment.
6.Lean Testing Strategy
7.Product Validation in Practice
8.Learn by Doing - Action Creates Results
9.Part 1 Capstone: Your First Validation Project
The Trade-Offs of Entrepreneurship
Understand the real challenges and trade-offs of building a business.
10.Freedom vs Responsibility
11.The Emotional Cost of Building
12.Rejection, Failure & Resilience
13.Do You Really Need a Business Partner?
Low-Budget Business Ideas & Testing
Practical business models you can start with small budgets, plus avoiding common traps.
14.Starting with $500
15.Starting with $1,000
16.Surface Area & Testing
17.Avoiding Mirage Opportunities
18.Part 2 Capstone: Business Model Canvas
Introduction to Digital Marketing
Understand digital marketing fundamentals and how to reach customers online.
19.What is Digital Marketing and Why It Matters
20.Digital vs Traditional Marketing
21.Understanding Your Target Audience
22.Digital Marketing Channels Overview
Social Media Marketing Basics
Master social media platforms to reach and engage your audience.
23.Facebook, Instagram, and TikTok Marketing
24.Creating Engaging Content
25.Understanding Social Media Algorithms
26.Building a Social Media Calendar
27.Project: Design a Bahamas Tourism Campaign
Content Creation & Storytelling
Learn to create compelling content that connects with your audience.
28.Writing Compelling Copy
29.Visual Content Creation Basics
30.Video Marketing Fundamentals
31.Storytelling for Brands
32.Project: Create Content for a Local Business
Email Marketing & Customer Engagement
Build lasting customer relationships through email marketing.
33.Building Email Lists
34.Creating Effective Email Campaigns
35.Automation and Follow-up Sequences
36.Measuring Email Performance
37.Project: Launch an Email Campaign for a Resort
Paid Advertising Fundamentals
Learn to run effective paid ad campaigns on social media and Google.
38.Introduction to Paid Advertising
39.Facebook & Instagram Ads
40.Creating Ads That Convert
41.Testing and Optimizing Ads
SEO & Google My Business
Get found on Google and attract customers searching for your services.
42.SEO Basics for Local Business
43.Google My Business Setup
44.Content for Search
45.Getting Reviews & Building Authority
Analytics & Data-Driven Marketing
Make smarter decisions using data and analytics.
46.Introduction to Marketing Analytics
47.Understanding Your Metrics
48.Testing & Experimentation
49.Creating Reports & Taking Action
Final Capstone: Complete Marketing Plan
Bring everything together in a comprehensive marketing plan.
50.Building Your Marketing Strategy
51.Creating Your 90-Day Marketing Plan
52.Building for Long-Term Success
53.Final Capstone Project